Clean water. Better beauty.

Clean water.
Better beauty.

Your tap water contains chlorine that damages your hair and skin every day. PURA removes up to 96% before it ever touches you.

Shop PURA ONE — ₱1,999 How it works ↓
My skin stopped feeling tight after every shower. Bea, Makati Way less hair in the drain within two weeks. Trisha, Quezon City My colour-treated hair holds its tone so much longer now. Nicole, Taguig Install took me two minutes and pressure is exactly the same. Andrea, Pasig My eczema flare-ups have calmed right down. Camille, Mandaluyong Honestly wish I had switched sooner — game changer. Patricia, Pasay My serums finally feel like they are doing something. Mika, San Juan The whole family noticed softer skin after a month. Janelle, Parañaque

The case for filtered water

Why remove chlorine?

Your tap water is treated to be safe to drink. Here's what that same chlorine does on its way past your skin and hair.

Chlorine dries out your hair

The same chlorine you can smell in a swimming pool is in your daily shower. It strips the natural oils from your hair and scalp, leaving strands brittle, dull, and prone to breakage — and over time, more shedding than there should be.

Chlorine strips your skin's moisture barrier

That tight, filmy feeling after a shower is your water, not your skincare. Chlorine breaks down the lipid barrier that keeps skin calm and hydrated, leaving it dry, reactive, and quick to break out.

Chlorine fades colour-treated hair

Salon colour is an investment. Washing it in chlorinated water dulls the tone, draws out brassiness, and shortens the life of every treatment — so your colour never lasts the way it should.

Chlorine wastes your skincare spend

A serum can only do so much when the water rinsing it off re-damages your skin every day. Filter the water first, and everything you already use finally gets the chance to work.

Shop The PURA One — ₱2,499
96% chlorine removed
90 days per filter
30 days to visible results
2 min installation

The problem with your shower

Your water is sabotaging your beauty routine

Philippines tap water is treated with chlorine to keep it safe. But that same chlorine lands on your skin and hair every time you shower stripping moisture, weakening strands, and quietly undoing your routine.

Skin breakouts

Chlorine disrupts your skin's barrier, leaving it dry, reactive, and prone to congestion.

Weak & thinning hair

Daily chlorine exposure weakens the hair shaft, leading to breakage and increased shedding.

Fading hair colour

Chlorine strips colour-treated hair, dulling tone and cutting the life of every salon visit.

Wasted skincare spend

Your serums can't win against water that re-damages your skin every single shower.

From box to better showers in 2 minutes

  1. 1

    Unscrew your old showerhead

    No tools needed.

  2. 2

    Screw on PURA

    Universal G1/2 thread fits all Philippine fittings.

  3. 3

    Replace every 90 days

    The indicator changes colour when it's time.

Shop Now — ₱2,499
93%

Clearer, calmer skin

of users reported clearer, calmer skin within 30 days of switching to filtered water.

94%

Stronger, shinier hair

reported stronger, shinier hair with noticeably less breakage in the shower.

100%

Full pressure, every shower

all of the flow, none of the chlorine — full pressure with every single shower.

Consumer perception study, 60 participants, 30 days. Results may vary.

There's dermatology research behind every claim we make

We don't just say chlorine is bad for your hair — we cite the studies. Written in plain English.

The science Why chlorinated water damages hair and skin — the research, in plain English. Read the science →

Helps with

  • Hair Fall
  • Dry Skin
  • Frizz
  • Skin Sensitivity

The PURA One Shower Filter

₱2,499 4.9
Shop Now — ₱2,499 Subscribe + Save — ₱1,999
  • ✓ In Stock
  • 🔬 Chlorine Tested
  • ↩ 30-Day Guarantee

Real results. Real Filipinos.

Bea Makati
Trisha Quezon City
Nicole Taguig
Andrea Pasig

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